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Coralville Iowa

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we are here to create a culture where you feel
beautiful, valued, seen and celebrated.

About Tru Salon

When you step into Tru, not only will you be impacted by the warmth and authenticity of our team, but you will be transformed inside and out by the knowledge, sincerity and education from your stylist.

We believe that true beauty shines from the inside out, therefore we put just as much value into how you feel, as we do how you look. 

As we grew from a 6 chair salon to a 12 chair salon + lash studio to a 2nd location with 18 chairs, our passion also expanded to providing careers for motivated and driven individuals.

tru salon was established august 1st 2008 out of a passion for the hair industry, higher education and a desire to serve our guests.

Our history

2201 E Grantview Dr Suite 100
Coralville, Iowa

Humbly Serving Coralville, Iowa

Tru Salon Oakdale

1100 Kennedy Parkway Suite 103 
Coralville, IA 52241

Tru Salon Cardinal

We'd love to pamper you in one of our two Coralville locations.

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transformation happens here

INNOVATION
EMPOWER
GROWTH
SERVE

Our Values

Meet the team

Our stylists begin their journey in our structured associate program where they partner with an educator behind the chair who teaches them how to achieve the same level of skill and success. Once they graduate and become a stylist, we continue our education by traveling and hosting educators here at Tru. We have traveled from New York City to LA… you can rest assured we will never stop learning!

Our team is highly trained in cutting-edge technique and we strive to remain at the forefront in our industry through higher education. 

Our Team

Philan
thropy

in addition to getting involved in our community every month, we are honored to give 1% of our sales every quarter to a cause that touches our hearts.

nominate someone or a cause for our quarterly donation or for one of our monthly giving back opportunities.

serving is one of our core values here at Tru.

Nominate someone

Please share more of their story and How our support would help:

Nominee

Your Email Address

Your FIRST & LAST NAME

Nominate Someone or a Cause

thank you

thank you for your nomination!

1

The Baldwins

The Hempsteads

Journey Above Poverty

EMBARC

Foundation2

Ben

Maggie

The Stories

Read the next story

In 2020, Maggie Sue Abbuhl was born to Jason and Bonnie Abbuhl and big brother Jack. Maggie brings pure joy to their family. She is the sweetest little girl...perfect in every way.

Early April 2021, at 15 months old, Maggie began acting unlike herself. A sudden change in Maggie's behavior, including the loss of desire to walk, caused concern for Jason and Bonnie. After multiple doctor and ER visits, a hospital stay, several tests, MRI's, and an extensive 10-hour surgery, Maggie was diagnosed with an aggressive neuro cancer that will require multiple rounds of chemotherapy and an extended hospital stay. For the next two months she will be at UIHC receiving chemotherapy followed by radiation treatment out of state.

UPDATE: Since treatment, Maggie has started walking! 

We just love this family so much and have had the privilege of getting to know bonnie, maggie’s mom, during her Tru visits. We are honored to be able to donate $3,000 to aid Maggie and her family as they navigate this unimaginable road. We are here for you all! 

Maggie Abbuhl’s story

In the early morning hours of March 7th, 2021, Ben Brecht and three of his friends were celebrating his birthday when a wrong-way, drunk driver on I-380 struck their SUV head-on. Ben and two of his friends sustained injuries while the other friend tragically lost his life in the accident.

Ben has already undergone two major surgeries and will continue to have a long road to recovery. At this time he is unable to walk unassisted but his doctors are hopeful for a full recovery, which could take up to 8 months. While he recovers, he will be staying with his parents along with his 2 young children and girlfriend. 

We were able to donate $2,480 this quarter, which will be able to help with any unexpected expenses during these tough times. Let this tragic accident be a reminder to us all to not drink and drive. Have a designated driver or call an uber because one decision can change multiple lives in the blink of an eye.

Ben Brecht’s story

Foundation2's mission is to be a trusted ally when life gets tough. For all people, any time, and every time. Their services include a 24-hour crisis phone line, crisis chat and text, family counseling, mobile crisis outreach, an emergency youth shelter and independent living support for young adults who have aged out of foster care.

The year 2020 and the ongoing pandemic has made it increasingly difficult for people to connect. The sudden loss of interaction with an in person support system (loved ones, co-workers, friends) has increased the risk to our mental health. 

Foundation2 is there to assist with thoughts of suicide, job loss, and the mental hardship that comes with adjusting to a strange, new normal. They are committed to suicide prevention, helping at risk youth, and to building a foundation for stronger, healthier families and safer communities for everyone.

Because we believe in the power of community, especially when it comes to mental health, we are thrilled to support this great organization by giving $2,350!

Foundation 2 Crisis Services

Iowa’s first refugee-led, social service organization, EMBARC was founded in 2011 to help refugees from Burma settle in Iowa. 

EMBARC's ultimate goal is to create opportunities for all refugees in Iowa by removing barriers & fostering equity and inclusion. After the devastating derecho, we at Tru wanted to support a local organization who was committed to rebuilding their community, particularly by assisting those most in need. Just one way EMBARC is helping after the derecho, is by working with apartment complexes that were destroyed throughout the Cedar Rapids area. EMBARC also works daily to expand opportunities for refugees through advocacy, education, and community development. 

We are honored to donate $1,500 to support their cause and are so thankful for everything they are doing in our community! 

embarc

Journey Above Poverty is a program that allows youth ages 5-18 to experience and explore every positive and informative opportunity out there. Based in Tiffin, they strive to give all youth the opportunity for encouragement, education, fun and exclusivity all in a loving environment. 

We, here at Tru, believe that every individual deserves the opportunity to explore what brings them to life. We see Journey Above Poverty providing priceless encouragement and guidance to our local youth, who otherwise wouldn't have the resources. 

We are honored to donate $2,500 to their program and we can't wait to get involved with their youth!

Journey Above Poverty 

Erika Hempstead is the sister of one of our best friends, Angela Scott. Here you see Erika with her husband Travis, and their 3 beautiful daughters, Harper, Macy and Brielle. In April of 2017, Erika was first diagnosed with cancer. She received treatment and went into remission. In Nov 2019, the Hempsteads received the very difficult news that the cancer had returned, and spread to her spine and lymph nodes. Erika was diagnosed with stage 4 metastatic cancer. 

Since Erika's original diagnosis in April of 2017, she put time in on a daily basis taking classes to become a certified health and nutrition coach. She then began attending seminars, festivals and events all over trying to help as many people as possible. After much deliberation, Erika decided to go against the grain knowing that conventional treatments will not give her the results, the time, or healthy life she has worked so hard for. Instead, she is currently receiving treatments in Scottsdale, AZ at Envita Medical Center. The center provides some of the best integrated cancer treatments in the world based on research. 

We are blown away by Erika's selflessness. She has dedicated the rest of her time on earth, to work towards finding a cure for future patients by dedicating her treatments to research. We are honored to contribute to her family and treatments by donating $2,380. We are holding space for this amazing family and hope to shine a light on the beauty of Erika's choice to make the world a better place.

The Hempsteads

Sheila and her husband, Brad, have been clients of ours for 11 years along with their 2 beautiful daughters, Sasha and Kira. In May of 2019 Sheila was diagnosed with stage 4 lung cancer that had spread to different parts of her body including her brain and bones. She has been given a prognosis of anywhere from 2 - 10 years. 

We have been blown away by Sheila's strength and her all consuming love for her family through this. She has started a blog documenting her journey as well as how she has decided to spend these next few years... traveling the world with her husband and daughters. We are honored to contribute to their travels by donating $2,465.

We hope to bring a piece of happiness in the midst of darkness and shine a light on the beauty of how Sheila is choosing to spend her precious time left on this earth... not just spending time with her daughters but giving them the priceless gift of memories that will last a lifetime. 

“I was sincere in saying Tru has been an important part of our family. Maybe some people would wonder how I could say that about a salon. I really meant what I said - this lovely gesture from your team joins other bright spots that have been created for us during a time of a lot of darkness."

The Baldwins

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Our stylists.

@trusalonia

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